Sales Done Smarter: Manage Leads, Close Deals, And Stay Connected From Anywhere
about the client
CRM by DealerSocket is a mobile customer relationship management tool built exclusively for automotive dealerships.
From scanning driver's licenses and managing leads to finding inventory and sending follow-up texts and videos, DealerSocket CRM handles it all up to 50% faster than desktop.
- Location: United States
A Better Strategy for Optimizing Your Dealership Floor
The mission was to take the full capability of a desktop CRM and make it genuinely useful on a phone, not a stripped-down version, but the real thing. DealerSocket CRM gives automotive sales teams the ability to search customers, scan IDs, manage inventory, and follow up with leads through text and video, all from one app that fits in their pocket and works up to 50% faster than sitting at a desk.
Tech Stack:
- Duration: 8 Months
Innovative CRM Built For The Dealership Floor
DealerSocket sought a mobile-first solution to bring the full power of automotive sales management into the hands of dealers on the go. This meant developing an app where leads, inventory, and customer data could interact in real time, supported by features like license scanning, video follow-ups, and instant task management, driving faster deals and stronger customer relationships for dealerships across the country.
Let’s Make It Happen
We don't overcomplicate things. We break it down, keep it simple, and make sure things get done. Ready to crush it? Let's get started!
Mapped the complete dealership sales workflow from first customer contact to closed deal. Identified the exact desktop CRM features that sales teams needed on mobile and built the product scope around real daily use cases on the floor.
Designed a clean, task-focused UI in Figma built for speed. Every screen was optimized for one-handed use, fast data entry, and minimal taps because a salesperson on the floor cannot afford to stop and read instructions.
Built the mobile CRM on React Native with deep integration into DealerSocket's existing platform. Developed license and VIN scanning, real-time inventory lookup, follow-up messaging with video support, and daily task management.
Tested across real dealership environments with active sales teams. Refined notification flows, lead access speed, and text messaging UX based on direct feedback from users working the floor every day.
Deployed on Google Play with a structured rollout to existing DealerSocket dealership clients. Ongoing updates continue to address platform-specific improvements and user-reported issues.
Mapped the complete dealership sales workflow from first customer contact to closed deal. Identified the exact desktop CRM features that sales teams needed on mobile and built the product scope around real daily use cases on the floor.
Designed a clean, task-focused UI in Figma built for speed. Every screen was optimized for one-handed use, fast data entry, and minimal taps because a salesperson on the floor cannot afford to stop and read instructions.
Built the mobile CRM on React Native with deep integration into DealerSocket's existing platform. Developed license and VIN scanning, real-time inventory lookup, follow-up messaging with video support, and daily task management.
Tested across real dealership environments with active sales teams. Refined notification flows, lead access speed, and text messaging UX based on direct feedback from users working the floor every day.
Deployed on Google Play with a structured rollout to existing DealerSocket dealership clients. Ongoing updates continue to address platform-specific improvements and user-reported issues.
A Dealer-First Experience, Built For The Floor By DealerSocket
DealerSocket's approach combined practicality and speed, designing a mobile CRM that would genuinely change how sales teams work, not just give them a smaller screen to look at.
- Customer Management: Search, add, and manage customers directly from the app. Scan a driver's license to instantly pull or create a customer profile, no manual entry, no wasted time.
- Inventory and Lead Tools: Find available inventory in real time, match vehicles to customer interest, and work leads from first contact through to close without ever opening a laptop.
- Follow-Up Messaging: Send personalized follow-up texts and videos directly from the app. Keep the conversation going with customers after they leave the lot and stay top of mind when they are ready to buy.
Project Results
- Downloads: 10,000+ installs on Google Play with adoption driven primarily by existing DealerSocket dealership clients across the United States.
- User Rating: 4.4 stars from 765 verified reviews, reflecting strong satisfaction among automotive sales professionals using the app daily on the floor.
- Speed Improvement: Sales tasks completed up to 50% faster on mobile compared to desktop, a measurable productivity gain that directly impacts how many deals a team can work in a day.
- Active Development: Last updated February 16, 2026, with a consistent update cycle that addresses real user feedback and keeps the app aligned with dealership needs.
