Fixing Visibility Gaps with Performance-Driven Marketing
Most apps don’t fail because of bad product, they fail because no one knows they exist, or worse, users don’t know why they should care. That’s where our marketing methodology steps in.
We address the full spectrum of visibility challenges, from keyword dilution in app stores to poor creative targeting in paid ads, and turn those friction points into conversion opportunities.
Need top-of-funnel installs? We execute platform-specific user acquisition (UA) campaigns across Google UAC, Apple Search Ads, TikTok, Instagram, YouTube, and influencer networks, tailored to your niche, geography, and demographic.
Need better user quality? We layer in behavioral targeting, device segmentation, and lookalike audiences based on your highest-value users. Trouble with churn? We design push notification calendars, in-app behavior triggers, and re-engagement loops using tools like OneSignal, Firebase, and Braze.
We align visual identity with brand voice, targeting logic with creative messaging, and app category trends with audience pain points, making sure your app speaks clearly and convincingly at every user touchpoint.
We spent months developing a great product but couldn’t break through the noise, until Hoff & Mazor came in. Their team nailed our positioning, revamped our creatives, and doubled our install rate within weeks.