Are you tired of managing your real estate business with multiple spreadsheets and paper documents? Do you want to make your business more efficient and simplify operations? The solution to your problem lies in the development of Real Estate CRM software.
As the real estate industry continues to grow and become more competitive, it’s essential to have tools that can help you stay ahead of the game. CRM software designed specifically for real estate can provide you with the necessary tools to manage your contacts, properties, and transactions more efficiently.
However, not all CRM software is created equal. If you’re considering developing or purchasing a Real Estate CRM software, it’s crucial to understand the essential features it should have. In this article, we’ll explore the features that make for a top Real Estate CRM, allowing you to make the right choice for your business.
What is CRM in Real Estate?
CRM in real estate refers to a system used to manage customer interactions, automate sales, and streamline the sales process. This includes tasks such as lead generation, lead management, customer contact management, deal management, invoicing, billing, and communication. CRM goes beyond managing the sales process and extends to relationship management to help build and maintain positive relationships with clients.
A good CRM system will provide comprehensive insights into the sales process, including visualization tools to help track lead and deal progress. It will also provide the necessary data to make informed business decisions, as well as help automate, manage and streamline daily business tasks.
10 Features that Define an Effective CRM for Real Estate
1. Dashboard
A dashboard is a critical aspect of any CRM system. It gives an overview of the sales pipeline, the number of leads, deals, recent activities, and sales closures. A well-designed dashboard enables real estate professionals to have access to data that is essential in making informed business decisions.
2. Lead management page
An effective CRM for real estate should have a lead management page. It should allow the user to capture, track, sort, and categorize leads. This feature should provide an easy way to view the leads, track lead status, and add notes to each lead’s record.
3. Deal management page
Real estate deals involve multiple parties and require detailed information on the status of each deal. An effective CRM should have a deal management page where a user can view the name of the deal, the status, the documents required, the payment plan, and other vital information.
4. Contact management page
The contact management page should provide information on leads or contacts’ behavior, preferences, contact information, and other relevant data. A well-managed contact page should provide the user with easy access to all the information they need to communicate with a client or lead.
5. Project management page
A project management page helps agents to manage multiple real estate projects. It should provide an overview of the project, the number of units, the number of materials required, milestones, deadlines, and progress status.
6. Invoicing and Billing
An effective CRM should have an invoicing and billing section that allows users to generate and send invoices, and know which ones have been paid, and the time frames for invoicing.
7. Communication page
The communication page helps agents and brokers to track all forms of communication between the agency and clients. It should be linked to the contact management page that gives an overview of client preferences and their communication history with the agency.
8. Listing management page
The listing management page provides a comprehensive listing of properties that the agency has on the market, along with their status and ownership.
9. Notifications
In an effective CRM, notifications should be customizable to keep agents and brokers updated on any changes in the sales pipeline, leads, and deals.
10. Integrations
An effective CRM should provide integrations with other useful third-party software. This is essential for the seamless transfer of data between the CRM system and other software.
What Makes a Real Estate Company Need CRM?
Investing in CRM technology can transform a real estate company in many ways. Below are some benefits of implementing CRM technology in a real estate business;
1. Improved sales results
CRM can help you close more deals and reduce the time it takes to close a deal. By automating the sales process, it becomes less time-consuming, freeing up time for more sales interactions. Furthermore, effective communication management helps agents and brokers to tailor communication accordingly, which can result in a better conversion rate.
2. Better client management
CRM technology enables agents and brokers to deliver a better experience and interact with clients at the right time with the right message. This helps build and maintain strong relationships, ultimately leading to referrals and repeat business.
3. Enhanced data management
CRM technology is excellent for tracking data and analyzing customer activity. By monitoring customer interactions, agencies can identify areas of improvement, understand what potential clients are looking for, and optimize their sales strategy.
4. Increased productivity
Real estate CRM technology helps agents to manage time and prioritize activities easily. By automating the process, it eliminates time-consuming tasks, giving agents more time to concentrate on selling properties.
5. Sustainability
CRM technology is essential for the real estate industry’s sustainable growth. With increasing competition each year, implementing CRM technology ensures the agency stays up to date with the latest sales automation tools
30 Best Real Estate CRMs in 2023
- Zoho CRM – This CRM for real estate agents offers comprehensive features for lead management, sales tracking, and workflow automation, among others.
- RealtyJuggler – A complete real estate CRM with marketing tools, transaction management, lead capture, and follow-up capabilities.
- Hubspot CRM – This CRM is a freemium solution that offers a broad spectrum of features including lead tracking, email integration, and business insights.
- Contactually – This CRM for real estate agents boasts advanced automation tools for lead nurturing and increasing the chances of closing deals.
- Wise Agent – Offers intuitive features for lead management, automated marketing, and referral tracking.
- Salesforce CRM – Enterprise-grade CRM for real estate agents with advanced features for sales and marketing.
- Top Producer – An award-winning CRM system that integrates social media and email marketing, sales automation, and business insights.
- Follow-Up Boss – This CRM system is ideal for real estate agents of all levels, offering an intuitive interface for managing leads and closing deals.
- PropertyBase – Comprehensive real estate CRM with cutting-edge features such as marketing automation, lead generation, and lead nurturing.
- LionDesk – Another one of the industry’s top CRM solutions with features for lead management, text messaging, and 360-degree client view.
- Chime – A real estate platform with lead generation, IDX website builder, and transaction management capabilities.
- Realvolve – This CRM for real estate agents offers an interactive dashboard, customizable workflows, and advanced marketing automation.
- Pipedrive – An intuitive CRM solution that focuses on pipeline management, sales forecasting, and lead tracking.
- REthink – A comprehensive commercial and residential real estate CRM with tools for workflow automation, transaction management, and marketer insights.
- Infusionsoft – This all-in-one real estate CRM offers features for automation, lead tracking, and email marketing.
- ixact Contact – Comprehensive real estate CRM with features for lead nurturing, sales automation, and referral tracking.
- Agent Rise – An online platform that combines CRM, lead generation, and sales training for real estate agents.
- Zurmo CRM – A free, open-source CRM with enterprise-grade features for real estate agencies and agents.
- CINC – An all-in-one lead generation and CRM that offers advanced automation, lead nurturing, and listing syndication capabilities.
- Freshsales – A sales CRM focused on lead tracking, pipeline management, and business insights.
- VTiger – This open-source CRM platform offers analytics, automation, and sales force management functionalities for real estate agents.
- Apto – Commercial real estate CRM with features for managing lease deals, listings, and contacts.
- Copper – A cloud-based CRM offering contact management and automated data entry.
- BoomTown – Comprehensive online platform offering lead generation, CRM, and marketing automation tools.
- Redtail – CRM for financial advisors and real estate agents, with an intuitive interface and features for compliance.
- RealScout – A home search platform with integrated CRM capabilities for real estate agents.
- Placester – A digital marketing platform for real estate agents with features for lead management, email marketing, and IDX website builder.
- Avenue HQ – A cloud-based real estate CRM with lead capture and automated marketing capabilities.
- RealNex – Commercial real estate CRM with features for managing lease deals, listings, and contacts.
30. Propertyware – Comprehensive property management software with features for maintenance, leasing, and accounting
